Slick’s Skate Store

Branding, Collateral, Apparel, Merchandise, Brand Guidelines Manual
Slick’s Skate Store (originally Slick Willie’s Skate Store) was founded in 1970 and has been a staple in London Skateboarding for over 50 years, making it the longest running skate store. I’ve been working daily with the Slick’s team since 2019 delivering all their design needs.

Reworking Slick’s Old Branding
During the rebrand, Slick’s asked me to rework and modernise their old red, white and blue logo for use as a heritage design for apparel.

Heritage Logo

Before and After Heritage Brand Refresh