Slick’s Skate Store
Branding, Collateral, Apparel, Merchandise, Brand Guidelines Manual
Slick’s Skate Store (originally Slick Willie’s Skate Store) was founded in 1970 and has been a staple in London Skateboarding for over 50 years, making it the longest running skate store. I’ve been working daily with the Slick’s team since 2019 delivering all their design needs.
![](https://angelotirotto.com/wp-content/uploads/2023/04/Slicks-Skate-Store-Logo-FI.png)
![](https://angelotirotto.com/wp-content/uploads/2023/05/Slicks-Skate-Store-H.jpg)
![](https://angelotirotto.com/wp-content/uploads/2023/05/Slicks-Skate-Store-Est.jpg)
![](https://angelotirotto.com/wp-content/uploads/2023/05/Slicks-Skate-Store-Rolling.jpg)
![](https://angelotirotto.com/wp-content/uploads/2023/05/Slicks-Skate-Store-SYLSS.jpg)
![](https://angelotirotto.com/wp-content/uploads/2023/05/Slicks-Skate-Store-50.jpg)
![](https://angelotirotto.com/wp-content/uploads/2023/05/Slicks-Skate-Store-Slick-WIllies-Logo.jpg)
Reworking Slick’s Old Branding
During the rebrand, Slick’s asked me to rework and modernise their old red, white and blue logo for use as a heritage design for apparel.
![](https://angelotirotto.com/wp-content/uploads/2023/05/Slick-Willies-Heritage-Logo.jpg)